Permanent Jewelry: Say NO to Gold Plated

By Jennifer DeMoro | OCT 2023

Why I Started

As a jewelry designer for over 20+ years, I have always been a lover of using gold (14k and 18k) for just about every one of my designs. Although the price is a bit higher (or a lot depending on the design), the attempt to cut costs using inferior materials is something I’m just not willing to do. So, yes, this is my personnel attack on anything Gold Plated!

Here at LoveLinkStudio, you will find that I use the highest quality gold, including 14k gold and Gold Filled, and there are a few reasons for this:


14k gold and gold-filled are both much more durable than gold plated jewelry. Gold plating is a very thin layer of gold that is applied to a base metal, such as brass or copper. Over time, this layer of gold can wear off, especially if the jewelry is exposed to chemicals, sweat, or friction, which pretty much every piece of jewelry is put through. 14k gold and gold-filled, on the other hand, are both made with a solid layer of gold that is bonded to a base metal. This means that they are much less likely to tarnish or wear off, even with regular wear and tear.


14k gold and gold-filled jewelry are also more valuable than gold plated jewelry. This is because of the simple fact that they contain more gold. Gold plated jewelry typically only contains a very thin layer of gold, while 14k gold contains 58.5% gold and gold-filled contains at least 5% gold. This means that 14k gold and gold-filled jewelry are more likely to hold their value over time.

Hypoallergenic properties

14k gold and gold-filled are also both hypoallergenic metals. This means that they are less likely to cause an allergic reaction, even for people with sensitive skin. Gold plated jewelry, on the other hand, can sometimes contain nickel or other metals that can cause allergic reactions. So the thought of having one of my customers wear something "permanent" that causes rashes or itching, well, that’s just bad business right there.

So yes, 14k gold and gold-filled are much better jewelry choices than gold plated jewelry. They are more durable, higher quality, more valuable, and less likely to cause an allergic reaction. It’s an easy choice for me as I build out my permanent jewelry brand and the number one thing to be make it successful is to have happy customers. The choice is easy!.

A little Gold Table for you

Feature 14k Gold Gold-Filled Gold Plated
Durability Very durable Durable Less durable
Quality Very high quality High quality Good quality
Value Holds its value well Holds its value well Does not hold its value well
Hypoallergenic properties Hypoallergenic Hypoallergenic May not be hypoallergenic
Gold content 58.5% gold At least 5% gold Very little gold

- Jenn

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